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This web page paulgrecophotography.com states the following, "Head Shots and Publicity Photographs for Actors - Musicians - Performers - Corporate Executives." We saw that the webpage also stated " New York, New York." The header had Paul Greco Photography New York as the highest ranking optimized keyword. It is followed by Corporate head shots, New York photographer, and nyc head shot photography which isn't as ranked as highly as Paul Greco Photography New York. The next words paulgrecophotography.com used was Best New York City Head Shot Photographer. NYC Headshots was included but might not be understood by search engines.